In a recent Media Studies lesson, we went through advertisements and what makes them effective. Here are two examples which I believe work particularly well:
This "Old Spice" commercial went viral on the Internet recently. In fact, the makers of these advertisements did a long, 24/7 campaign, where some comments users post on Youtube, Twitter, Yahoo etc. were promptly replied by a short, unique video made just for that user.
This one replies primarily on humour, and I feel it sarcastically demonstrates a situation where the product advertised would come in handy.
Each member of the group came up with a list of ten points in which we believe an effective advertisement should have. This was my list:
Effective adverts:
• Humour
• Eye-catching
• Holds one’s attention
• Leaves a long lasting impression
• “Viral” among Internet users
• Recognizable and unique
• Contains recognizable material, or material most would be able to relate to (eg. Songs, pictures, parody etc.)
• Situation in which most would be able to relate to
• Easy to understand
• Short and to the point
Our ideas were then compiled into a list of "Top 10" characteristics in which a good commercial should have:
Top 10:
• Engage the audience
• Relate to the audience
• Dynamic
• Recognizable element
• Eye-catching material
• Leaves an impression
• Short and sweet
• “Viral” on the Internet
• Unique
• Humorous
Until next time!
Clive
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