Media Proejct - Representation and Portrayal in Media

In media class, we were set to create a short video, consisting of multiple clips from different movies/tv shows/videos, which show how a group or race is protrayed and represented in media.

For my video, I decided to showcase how homosexuals are represented in media. I chose this because there is always a very distinct and recognizable stereotype for gays in media. Common traits include "fashionable" personality, soft voice, flamboyant appearance etc.

VIDEO COMING SOON

Science - Eating Diary

Breakfast:

Milk

Amount per Serving

• Calories 160 Calories from Fat 72

% Daily Value *

• Total Fat 8g 12%
• Saturated Fat 5g 25%
• Cholesterol 35mg 12%
• Sodium 125mg 5%
• Total Carbohydrate 13g 4%
• Dietary Fiber 0g 0%
• Sugars 12g  
• Protein 8g 16%

• Vitamin A6%
• Vitamin C2%
• Calcium30%
• Iron0%

Est. Percent of Calories from:

Fat 45.0% Carbs 32.5%

Protein 20.0%

White Bread (2 slices)

Amount per Serving

• Calories 180 Calories from Fat 18

% Daily Value *

• Total Fat 2g 3%
• Saturated Fat 0g 0%
• Monounsaturated Fat 0.5g  
• Polyunsaturated Fat 1.5g  
• Sodium 277mg 12%
• Total Carbohydrate 28g 9%
• Dietary Fiber 1.7g 7%
• Sugars 1.7g  
• Protein 4.9g 10%

Est. Percent of Calories from:

Fat 10.0% Carbs 62.2%

Protein 10.9%

Lunch:

Egg McMuffin Burger

Amount per Serving

• Calories 300 Calories from Fat 110

% Daily Value *

• Total Fat 12g 18%
• Saturated Fat 5g 25%
• Trans Fat 0g  
• Cholesterol 260mg 87%
• Sodium 820mg 34%
• Total Carbohydrate 30g 10%
• Dietary Fiber 2g 8%
• Sugars 3g  
• Protein 18g 36%

• Vitamin A10%
• Vitamin C0%
• Calcium30%
• Iron20%

Est. Percent of Calories from:

Fat 36.0% Carbs 40.0%

Protein 24.0%

Coca Cola

Amount per Serving

• Calories 110 Calories from Fat 0

% Daily Value *

• Total Fat 0g 0%
• Saturated Fat 0g 0%
• Monounsaturated Fat 0g  
• Polyunsaturated Fat 0g  
• Cholesterol 0mg 0%
• Sodium 10mg 0%
• Total Carbohydrate 29g 10%
• Dietary Fiber 0g 0%
• Sugars 29g  
• Protein 0g 0%

• Vitamin A0%
• Vitamin C0%
• Calcium0%
• Iron0%

Est. Percent of Calories from:

Fat 0.0% Carbs 105.5%

Protein 0.0%

Fries:

Amount per Serving

• Calories 380 Calories from Fat 170

% Daily Value *

• Total Fat 19g 29%
• Saturated Fat 2.5g 12%
• Trans Fat 0g  
• Cholesterol 0mg 0%
• Sodium 270mg 11%
• Total Carbohydrate 48g 16%
• Dietary Fiber 5g 20%
• Sugars 0g  
• Protein 4g 8%

• Vitamin A0%
• Vitamin C15%
• Calcium2%
• Iron6%

Est. Percent of Calories from:

Fat 45.0% Carbs 50.5%

Protein 4.2%

Apple's Marketing

http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

In this article, Apple's successful marketing techniques and campaigns to teens was analysed, and in four simple points, the secrets behind its marketing success were broken down.

Let's take point #3, for example:

3. Let fans and the media do your marketing

The author of the article states here that whenever there was a big popularity boom, or a large amount of media attention for Apple, they would immediately scale back on the marketing. In fact, Apple had never been too big on advertising, relying a lot on word-of-mouth and communication (Two-step flow and cultivation). In its advertising, Apple would keep everything simple and clean, and will "never overloads ads with information."

Perhaps due to the simplicity and elegance of Apple's advertisments, they are very rapidly spread on the Internet, and in many cases, become viral. They are also easy targets for parodies, and because of this, many parodies and video responces have been created, directed towards these commercials, which speeding up and enhancing the process of spreading through the Internet.

Media Studies - Advertisement Examples

In a recent Media Studies lesson, we went through advertisements and what makes them effective. Here are two examples which I believe work particularly well:




This "Old Spice" commercial went viral on the Internet recently. In fact, the makers of these advertisements did a long, 24/7 campaign, where some comments users post on Youtube, Twitter, Yahoo etc. were promptly replied by a short, unique video made just for that user.




This one replies primarily on humour, and I feel it sarcastically demonstrates a situation where the product advertised would come in handy.

Each member of the group came up with a list of ten points in which we believe an effective advertisement should have. This was my list:

Effective adverts:
•    Humour
•    Eye-catching
•    Holds one’s attention
•    Leaves a long lasting impression
•    “Viral” among Internet users
•    Recognizable and unique
•    Contains recognizable material, or material most would be able to relate to (eg. Songs, pictures, parody etc.)
•    Situation in which most would be able to relate to
•    Easy to understand
•    Short and to the point

Our ideas were then compiled into a list of "Top 10" characteristics in which a good commercial should have:

Top 10:
•    Engage the audience
•    Relate to the audience
•    Dynamic
•    Recognizable element
•    Eye-catching material
•    Leaves an impression
•    Short and sweet
•    “Viral” on the Internet
•    Unique
•    Humorous

Until next time!

Clive

Welcome! My First Post!

Welcome! This blog is solely used for educational purposes, specifically for IGCSE Media Studies. This blog can assist in my learning, and through this blog I can share information and work with classmates and teachers. This will also be where I learn specific skills (like how to embedding elements into the blog) and proper blog usage etc.


Happy Reading!


Clive