Apple's Marketing

http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

In this article, Apple's successful marketing techniques and campaigns to teens was analysed, and in four simple points, the secrets behind its marketing success were broken down.

Let's take point #3, for example:

3. Let fans and the media do your marketing

The author of the article states here that whenever there was a big popularity boom, or a large amount of media attention for Apple, they would immediately scale back on the marketing. In fact, Apple had never been too big on advertising, relying a lot on word-of-mouth and communication (Two-step flow and cultivation). In its advertising, Apple would keep everything simple and clean, and will "never overloads ads with information."

Perhaps due to the simplicity and elegance of Apple's advertisments, they are very rapidly spread on the Internet, and in many cases, become viral. They are also easy targets for parodies, and because of this, many parodies and video responces have been created, directed towards these commercials, which speeding up and enhancing the process of spreading through the Internet.